product description writer

How to become an Effective Ecommerce Product Description Writer?

The instinctive but mechanical description of a product that most ecommerce product description writers indulge in is a journey into nowhere. For the mechanical is either comic— as in animation scenes where the villain runs hundreds of metres in a few seconds, or it is just not human. What a product description copywriter needs to do is to fall in love with the product they want to sell. As someone…

product descriptions examples

My Experiences of Buying Apparels Online: Navigating Product Descriptions

You have probably tried buying apparels online. As for me, every time there is a fashion sale on Flipkart or Amazon or Myntra, I open the website or the app, bung in a few items into the cart and then promptly empty them the next day. It is not that I haven’t bought stuff online, but shopping from the comfort of home or office (in the off chance that I…