Blog writing, as we all know, is an art. It is an art of producing interesting posts periodically and catching the attention of readers. In the contemporary scenario, those who blog fall into two broad categories:
- Those who blog for themselves
- Those who blog for their readers
Two Types of Blog Writing
The former category employs blog the way people made use of online diaries some decades back. That has metamorphosed into blog journals where people jot down their feelings, their day to day life and share their insights. That might look extremely personal in the primary glance. However there are exemplary exceptions. Remember, Meenakshi Reddy Madhavan and her blog The Compulsive Confessor! Her seemingly personal blog posts published under the pseudonym eM kindled the curiosity of many a reader in phenomenal degrees.
Another genre of blogs that form the person oriented blog writing is called the celebrity blogs. Blogging has brought about a revolution that has influenced not even an average Indian writer, but the celebrities as well. Celebrity personae blog their lives and feelings out through daily or weekly posts that keep their fans updated. Blogging, for celebrities, is an excellent way to connect to their fans and followers without subjecting themselves to media gaze. Also, the readers get to know a different aspect of their heroes and heroines who they see only on silver screen.
The most widely read celebrity bloggers in India are Amitabh Bachchan, Amir Khan, Karan Johar, Ram Gopal Varma, Suchitra Krishnamoorthi, Lisa Ray and Sekhar Kappor.
The latter category by definition includes all those who write about their business, services or products. These products and services can be anything- starting from one’s own writing skills (those professional blog writing service providers) to automobiles and mobiles.
Whether you belong to the former or latter, one question remains: what is a blog post if no one reads it? Your readers, like it or not, is a key factor that decides the ranking of your blog.
Less Readers Means Less Traffic
One of the daunting concerns of every blog writer is that no matter how hard they try, they can’t direct a significant amount of traffic into their blogs. Early days are indeed the hard days. It involves building a blog, sorting out the design and other feature-related issues, figuring out the niceties of blogging, deciding on topics and zeroing down on a target audience etc. But you are presented with a harder situation when even after months and years into blogging, you can’t hijack the attention of your target audience.
Plans And Strategies
Apart from the skills to write fluently and interestingly, those who are into big time blog writing requires another skill: the skill to strategize. You need to strategize your posts, plan your time and post accordingly to gather the eyes and admiration of a myriad variety of readers.
If you are a blogger looking for higher degree of traffic a few strategies and plans can bring remarkable results to your readership and ranking. All you have to do is to spend a few hours on your blog every week.
Four Strategies For Your Blog
In the coming posts we will discuss four key strategies you can plan to increase the reader traffic. They are:
- Write a pillar article once a week
- Promote your blog daily
- Build a network over a period of time
- Publish normal posts routinely
For a detailed discussion of these strategies, keep an eye out for our future posts!