Writers often try very hard to do away with clichés of all sorts. Clichés are overused. They are boring. Yet there are certain times when you realize that a cliché is the most effective thing that will come in like a lifesaver when you are writing content for the web. This list is going to be very helpful; you might want to trust us blindly when we say so. Take a print out of this list and paste it near your workstation. Use it generously. Whenever you are stuck, take long looks into your wall where this is pasted.