Content Writing Ingredient Four: Communication Does The Job

content writing tipsOne of the commonest complaints we encounter in content writing is this: well, the writing is good. Language is perfect. Style is remarkable and creativity is outstanding. But the content doesn’t communicate. How many times have you heard this from a client or a boss? We have been there too.

Today we are writing about the most effective ingredient of content writing: COMMUNICATION. People understand communication only as the ability to put across ideas in a powerful and appealing manner. That, of course, is one aspect of communication. However the success of communication lies in understanding the nature of your readership.

Bookstores across the world are filled with books that talk about communication and have even dedicated separate shelves for stacking books dealing with the same. Most of the time you will find books on communication in the ‘self-help’ section of the bookstores.  Ever wondered why? Because communication, indeed, is a self-help!

However, in content writing , there are certain guidelines to abide by.

Guidelines For Content Writing

Keep It Simple: Keep your language simple and that is the gateway to communication. Those who want to add profoundness to content writing, remember this: Nothing is more profound than well-articulated simplicity.

Take Time To Understand: Before you embark on a writing project, take time to understand your target readers.  When you create web content,  keep in mind the nature of your readership. If you are not sure about the readership, keep your writing neutral but interesting.

Apply Discretion: Different types of content writing demand different approaches. The approach you take in blog writing has to be different from the approach you apply in marketing collateral writing, which will differ in great degrees when it comes to copywriting or technical writing. Use those techniques which are specific to the genre of content writing. Imagine how inappropriate it would be if you use marketing style in SEO copywriting.

Industry Specific Language And Imageries: Using appropriate imageries in your writing help to raise the level of communication. For example, if you are writing a copy for food industry, write imageries of cooking and food. Likewise, when you write articles for a real estate portal or software industry, do use imageries and descriptions that are specific to those industries.

Do Not Beat Around The Bush: And the golden guideline for successful communication in content writing is: Do not beat around the bush. In the movie The Good, the Bad and the Ugly, the character named Tuco says, “When you have to shoot, shoot. Don’t talk”. The same goes true for content writing, “When you have to write, write. Don’t beat around the bush.”

In tomorrow’s post we will reveal the final ingredient that equips you with the ability to write when you have to write.  Wait for that final touch to our content writing tips!

If you are looking for content writer who knows the art of communication, please feel free to contact us.

Meera Moorkoth
Meera Moorkoth is one of the co-founders and the Creative Director of Coffeegraphy. Her areas of interest include creative writing, e-Learning and pedagogy, and travel writing.

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