Why do people rave about SEO content? We have already found the answer to that question: to ensure that their websites, blogs or articles rank well in search engines. So what are the features your content should have if it has to impress search engines? Here are a few techniques we apply when an SEO copywriting project comes to our table:
Never Write For Search Engines
You heard us right; never ever write for the search engines. We never write for the search engines, we always write for the searching humans. When you write for search engines you cram your copy with keywords making reading a pain for the surfers. And when you write for humans, the keywords will naturally come to your copy. That makes both reading and crawling a pleasurable experience.
Use Smart Headings And Subheadings
A catchy heading and smart subheadings are enough to attract readers. If you do justice to the heading and subheadings and explain them properly in the body copy, we are sure search engines and readers will be able to follow you easily.
Short And Crisp Paragraphs Are Sweet
Always build your SEO copy in short and crisp paragraphs. Users hate reading big blocks of paragraphs. A reader might feel tired even by looking at longer paragraphs. They might not even read your web content or articles completely when they see long paragraphs. After all, if searching humans doesn’t feel like reading them, whom are we writing them for?
Never Ignore Bullets And Numbering
Most of the readers are likely to have a short attention span. Everyone is in a hurry and all are trying to grab as much information as possible in lesser time. By listing out features and benefits using bullets or numbers in you SEO content, you can make the content scanable for both spiders and searchers.
Repetition Is A Complete NO NO
There are some writers who think that restating the same statement or information over and again is the only way to drive the point to the readers. Both readers and spiders are smart. They get your point the first time you state it. They are looking for short and sweet SEO content that is informative.
Note: These days when someone writes for the web, it is impossible not use relevant keywords. If you are writing an article about industrial battery, can you imagine writing without using keywords such as industrial battery, heavy weight battery and battery? We are sure the answer would be a big fat NO. Here comes the tricky part. We cannot do away with keywords. We cannot do without keywords either. If so, how do we place keywords in our writing and strike a fine balance between the copy and keywords?
We will reveal that technique in our coming posts. Keep an eye out.