artcile writing, article marketing

The Article Marketing Murder Mystery

Back when I was working as a web content writer in an SEO firm, article marketing was considered as the best way to bring relevant traffic to a website. Unsurprisingly, business owners all over the world outsourced their articles to content writing companies who churned out articles in large numbers and published them left right and center. I still remember mindlessly writing six or eight articles a day like a…

repurposing articles

4 Reasons Why You should Repurpose Your Business Articles or Blog Posts

If you have a business blog into which you regularly contribute, chances are that you already have a good repository of articles related to your industry or business. You must have noticed that some of your articles are performing well while others could not make much impact. Now you are faced with two important questions. Firstly, how do you make the already-performing articles reach a wider audience? Secondly, how do…

guest blogging

Go Home, Go as a Guest and Go Public: Article Marketing Post Panda-Part 2

In my previous blog titled Go Home, Go as a Guest and Go Public: Article Marketing Post Panda-Part 1, we have discussed the first of the three aspects of formulating a new article marketing strategy. As seen there, the first step to reshape your article marketing efforts is to have a blog of your own to the effect of establishing yourself as an authority in the field; this also helps…

article marketing, article writing,

Go Home, Go as a Guest and Go Public: Article Marketing Post Panda-Part 1

Changes are inevitable in the world, be it real or virtual. However, certain changes shake our worlds so much so that they will not be the same again. In 2011 the world of web was shaken, shaken to the roots, by one such change – Google’s algorithm update named dearly as Panda. For many web masters, even to this day, the word Panda conjures images not of those cute-looking, bamboo-eating…