e-learning, e-learning content

“I am from IIN”: Learning in the Age of e-Learning

In December 2014 Idea Cellular, the third largest domestic carrier in India by subscriber base, launched a campaign in the form of a series of TV commercials. These commercials sought to emphasize the role Idea Internet Network aka IIN plays in helping people pursue their dreams against all odds. The first TVC in the series showed a boy failing to get admission in an IIT and yet becoming an award-winning…