Brochures are an important medium of getting and keeping customers. Coffeegraphy recognizes this as a need of all online retailers and brews compelling and sales-pulling brochures to keep their presence felt.
What Makes Our Brochure Writing Services Different?
The content writing team of Coffeegraphy abides by a set of mantras which results in writing sales-pulling brochures.
Know the Reader: We do brochure content writing from your reader’s point of view. We begin by analyzing what your reader wants to know. Given the nature of your business, we frame a questionnaire which we think a potential customer might have. Our learning tells us that your brochure copy should answer all these questions in a logical sequence following the reader’s train of thought.
Motivating Front Cover: The first thing your customer notices is the front cover of the brochure. Hence, the headlines on the front cover should motivate the reader or the customer what lies beneath. We keep it clear and concise without using any technical jargon and include thought-provoking statements that motivate the reader to pick up the brochure and open it.
Brochure Copy that Incites Sales: Yes, content is very important to incite sales. Diligently we pick up words and phrases which will astound the reader/customer. We make the list of your products and services in bold and separate it from the rest of the text. We carefully select your most important sales point and use that as heading. We provide signposts and organize the content in such a way that the customer can flip through the pages and easily find what they want.
Description of Product: We draw up a list of product features and describe them in a very simple way. We also give your customers answer to how a particular feature is important to them maintaining a tone of neutrality. Moreover, we don’t talk about the things that do not convey a benefit.
Make it a Must Keep: Putting helpful information in your brochure will encourage the reader to keep it, refer to it often or pass it on to other people.
Make it Personal:Our experience taught us to talk to pick out a face in the crowd, and talk to that face. This bring the brochure to a very personal level even thought the brochure is created for a mass of faces. We achieve this by writing in a direct “I’m-talking-only-to-you” style.
I give them a call at the time of bed coffee and ask for a delivery by brunch. They never failed me. I wish them many coffee years of success.
Santhosh CGCreative ConsultantDecember 23, 2014
Vakil Housing Development Corporation
Good content should be clear, concise & compelling. Coffeegraphy can write content that satisfies all 3 criteria. The best part about working with Coffeegraphy is that they spend time understanding our needs to .... Continue Reading
Mohammed AliDirectorDecember 23, 2014
Qubiq Square IT Solutions Pvt Ltd
Awesome work! You have delivered me what I had in my mind and more. Cheers!
Syed MuksitCEODecember 23, 2014
AdEquate Advertising LLC
We are super happy with Coffeegraphy's work. Good work, flexible, within budget
Oommen ThomasManaging Director December 23, 2014
The team picked up the brief very quick and delivered the copy at the shortest possible time. Their creative thinking and speed of execution helped us achieve a successful campaign and they are definitely worth it! Wishing all the best to the entire team at Continue Reading
Narayan LalFounder & CEOMarch 9, 2018
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