What Makes Our Brochure Writing Services Different?

The content writing team of Coffeegraphy abides by a set of mantras which results in writing sales-pulling brochures.

Know the Reader: We do brochure content writing from your reader’s point of view. We begin by analyzing what your reader wants to know.  Given the nature of your business, we frame a questionnaire which we think a potential customer might have. Our learning tells us that your brochure copy should answer all these questions in a logical sequence following the reader’s train of thought.

Motivating Front Cover: The first thing your customer notices is the front cover of the brochure. Hence, the headlines on the front cover should motivate the reader or the customer what lies beneath. We keep it clear and concise without using any technical jargon and include thought-provoking statements that motivate the reader to pick up the brochure and open it.

Brochure Copy that Incites Sales: Yes, content is very important to incite sales. Diligently we pick up words and phrases which will astound the reader/customer. We make the list of your products and services in bold and separate it from the rest of the text. We carefully select your most important sales point and use that as heading. We provide signposts and organize the content in such a way that the customer can flip through the pages and easily find what they want.

Description of Product: We draw up a list of product features and describe them in a very simple way. We also give your customers answer to how a particular feature is important to them maintaining a tone of neutrality. Moreover, we don’t talk about the things that do not convey a benefit.

Make it a Must Keep: Putting helpful information in your brochure will encourage the reader to keep it, refer to it often or pass it on to other people.

Make it Personal:Our experience taught us to talk to pick out a face in the crowd, and talk to that face. This bring the brochure to a very personal level even thought the brochure is created for a mass of faces. We achieve this by writing in a direct “I’m-talking-only-to-you” style.