We do business in a world where everything is getting increasingly digitized and automated, where data is power and where data privacy is one of the most burning global issues; so much so that data breaches have been threatening to bring even giants like Facebook and Google to their knees. So, as a business operating in a digital platform, what can you do to ensure that you protect your business…
The instinctive but mechanical description of a product that most ecommerce product description writers indulge in is a journey into nowhere. For the mechanical is either comic— as in animation scenes where the villain runs hundreds of metres in a few seconds, or it is just not human. What a product description copywriter needs to do is to fall in love with the product they want to sell. As someone…
Many beauty brands treat product description as a dry piece of information. This is a big mistake if you really want to see your sales figures spike! We live in a world where buyers and brands mainly interact through e-Commerce platforms. That’s why product descriptions for beauty products play a key role in selling the goods. They speak directly to your target audience. E-commerce writing has to be informative, yes.…
There always are fallacies and myths that revolve around certain practices all over the world. Here are a number of fallacies about blogging and ices. We offer you surprising facts about the same. Blog Writing Fallacies and Myths Fallacy 1: The popular joke about blogging is that anyone can become a writer and get anything published. Blogging, many think, is a pastime. Fact: Blogging is an…
You have probably tried buying apparels online. As for me, every time there is a fashion sale on Flipkart or Amazon or Myntra, I open the website or the app, bung in a few items into the cart and then promptly empty them the next day. It is not that I haven’t bought stuff online, but shopping from the comfort of home or office (in the off chance that I…
In your childhood, how often have you heard your parents or teachers telling you (sometimes yelling at you) with their raised eyebrows: “MIND YOUR LANGUAGE”? Quite honestly, I have heard it hundreds of time; I am sure you too have. Even today, although our educational system and learning practices have undergone massive changes, “mind your language” is one of the favourite catch phrases of teachers and parents alike. Now, imagine…
Posters are designed. Posters are used. Posters are forgotten. However, some posters remain in the pages of history forever. We Can Do It, sometimes misidentified with Rosie the Riveter, is one such poster. You sure have seen this poster at least once in your life. And it is highly likely that, nine out of ten, you have seen it in connection to feminism, women’s rights, women’s movements, women empowerment campaigns…
Back when I was working as a web content writer in an SEO firm, article marketing was considered as the best way to bring relevant traffic to a website. Unsurprisingly, business owners all over the world outsourced their articles to content writing companies who churned out articles in large numbers and published them left right and center. I still remember mindlessly writing six or eight articles a day like a…
Hurray! We proudly present you the first ever Coffeegraphy infographic. And we have chosen a topic most of you can easily relate to – how to increase traffic to your blogs or articles from social media sites. The role of social media is constantly changing, and changing for good too. From being an online platform to connect to your professional and personal network, social media sites have transformed into a…
Every time I read news about e-Learning initiatives being introduced for school students, I feel immensely happy and thrilled. I feel happy for the very fact that students are getting to learn subjects through or with the assistance of technology, which has become an integral part of their lives. I feel thrilled imagining how interesting and liberating learning could become with the aid of e-Learning technology. However, more often than…
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