We do business in a world where everything is getting increasingly digitized and automated, where data is power and where data privacy is one of the most burning global issues; so much so that data breaches have been threatening to bring even giants like Facebook and Google to their knees.
So, as a business operating in a digital platform, what can you do to ensure that you protect your business from being the target of a major litigation?
In these times, when users are extremely apprehensive over potential misuse of personal data, to avoid getting meddled in enormous data misuse claims, everybody at the helm of a business needs to know the data privacy practices of their organization.
Creates Transparency And Enhances Your Brand Image
This enables your users/ customers not only to make informed decisions on what data do they want to share with you but also to be aware that when they do share their personal information, exactly what you are going to be doing with it.
Users Want To Know What Happens To Their Data
Every time a user provides personal details such as name, residential address, credit card details, telephone, etc., they are apprehensive of the possibility of a data misuse.
People care about how their data is used and what measures are put in for its protection. Every time you collect personal data or sensitive personal information, the users even have a right to know how the data gets used.
Builds User Trust
Third Party Service Providers You Use May Require That You Have One
No business is a stand-alone operation and if you are on a digital platform the chances are that you have not one but multiple third-party service providers with whom you share data.
Law Requires You To Have One If You Collect Personal Information
For instance, the General Data Protection Regulations (GDPR) put in place by the European Union (EU) would require you to adopt stringent privacy protection measures, even when you are not be located in the EU but your servers or your users are.
What Can You Do?
Once you have done that, the next step is to identify the security measures you need to have in place to protect your user data.
- Types of information you collect
- Purpose for which you collect the information
- When do you share the user information
- With whom and why do you share the user information
- Whether you respond to do not track settings
- Security measures adopted for data protection
- Whether user data is stored in any other countries
- What are the rights of the user with respect to their data
What You Should Not Be Doing?
Copy From Someone Else
- It will not always suit your business model
- It will not reflect the actual privacy practices you have put in place
- It will negatively affect the trust and confidence that an honest privacy generates amongst your customers
Some Best Practices
To conclude, we leave you with some best practices that you can adopt, to enhance the protection for your organization:
The content of the blog is the opinion of the author and is not intended as legal advice.