The instinctive but mechanical description of a product that most ecommerce product description writers indulge in is a journey into nowhere. For the mechanical is either comic— as in animation scenes where the villain runs hundreds of metres in a few seconds, or it is just not human. What a product description copywriter needs to do is to fall in love with the product they want to sell. As someone…
Many beauty brands treat product description as a dry piece of information. This is a big mistake if you really want to see your sales figures spike! We live in a world where buyers and brands mainly interact through e-Commerce platforms. That’s why product descriptions for beauty products play a key role in selling the goods. They speak directly to your target audience. E-commerce writing has to be informative, yes.…
There always are fallacies and myths that revolve around certain practices all over the world. Here are a number of fallacies about blogging and ices. We offer you surprising facts about the same. Blog Writing Fallacies and Myths Fallacy 1: The popular joke about blogging is that anyone can become a writer and get anything published. Blogging, many think, is a pastime. Fact: Blogging is an…
You have probably tried buying apparels online. As for me, every time there is a fashion sale on Flipkart or Amazon or Myntra, I open the website or the app, bung in a few items into the cart and then promptly empty them the next day. It is not that I haven’t bought stuff online, but shopping from the comfort of home or office (in the off chance that I…
Back when I was working as a web content writer in an SEO firm, article marketing was considered as the best way to bring relevant traffic to a website. Unsurprisingly, business owners all over the world outsourced their articles to content writing companies who churned out articles in large numbers and published them left right and center. I still remember mindlessly writing six or eight articles a day like a…
Well, most of you might think the premise of this article is wrong. I can hear most of you muttering in disagreement: “You might not find an industry interesting, but someone else might.” I agree with you. It indeed is difficult to define “boredom” with any degree of certainty. There is nothing called a boring industry, and hence there are no boring article topics. A company that runs a battery…
If you have a business blog into which you regularly contribute, chances are that you already have a good repository of articles related to your industry or business. You must have noticed that some of your articles are performing well while others could not make much impact. Now you are faced with two important questions. Firstly, how do you make the already-performing articles reach a wider audience? Secondly, how do…
E-commerce is ever growing in India and according to an industry report, the e-commerce market in India will cross Rs.1 Lakh Crore by the end of 2015. Business Standard says India is poised to become the world’s fastest growing e-commerce market. The success, to a large extent, can be attributed to investors one hand and internet users who are relentlessly buying every minute. But, do you think this is all…
In my previous blog titled Go Home, Go as a Guest and Go Public: Article Marketing Post Panda-Part 1, we have discussed the first of the three aspects of formulating a new article marketing strategy. As seen there, the first step to reshape your article marketing efforts is to have a blog of your own to the effect of establishing yourself as an authority in the field; this also helps…
Changes are inevitable in the world, be it real or virtual. However, certain changes shake our worlds so much so that they will not be the same again. In 2011 the world of web was shaken, shaken to the roots, by one such change – Google’s algorithm update named dearly as Panda. For many web masters, even to this day, the word Panda conjures images not of those cute-looking, bamboo-eating…
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