In your childhood, how often have you heard your parents or teachers telling you (sometimes yelling at you) with their raised eyebrows: “MIND YOUR LANGUAGE”? Quite honestly, I have heard it hundreds of time; I am sure you too have. Even today, although our educational system and learning practices have undergone massive changes, “mind your language” is one of the favourite catch phrases of teachers and parents alike. Now, imagine…
Every time I read news about e-Learning initiatives being introduced for school students, I feel immensely happy and thrilled. I feel happy for the very fact that students are getting to learn subjects through or with the assistance of technology, which has become an integral part of their lives. I feel thrilled imagining how interesting and liberating learning could become with the aid of e-Learning technology. However, more often than…
My previous blog Developing E-Learning Content for School Kids? Mind Your Language talked about the importance of language in e-Learning content development. As promised there, the next few posts in this series will deal with the cardinal language rules to follow while developing e-Learning content for school kids. These rules indicate the key areas an e-Learning content developer should pay attention to in order to ensure language effectiveness. Rule 1:…
In December 2014 Idea Cellular, the third largest domestic carrier in India by subscriber base, launched a campaign in the form of a series of TV commercials. These commercials sought to emphasize the role Idea Internet Network aka IIN plays in helping people pursue their dreams against all odds. The first TVC in the series showed a boy failing to get admission in an IIT and yet becoming an award-winning…
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