So what exactly is content marketing? It is marketing that is done to woo your prospective customer over and win their trust. Customers would tend to buy what they are attracted to and are impressed with. This is possible only if you impress them with your knowledge regarding the content. So by doing this, you are selling your knowledge to them. Content marketing has popularized over the ages and people use it to win over consumers and beat their counterparts. They adopt new and old strategies in order to do so. Small businesses are flourishing due to content marketing. Small business men personalize their strategies to seem more approachable and lure more people into getting interested in their product. They get enough exposure by learning from other successful businesses and get inspired by them. So there’s an added advantage to using tried and tested measures as someone else has already done the work of being innovative and introduced several concepts. Some of these concepts of content marketing would help you promote your business better.