So what exactly is content marketing?
It is marketing that is done to woo your prospective customer over and win their trust. Customers would tend to buy what they are attracted to and are impressed with. This is possible only if you impress them with your knowledge regarding the content. So by doing this, you are selling your knowledge to them.
Content marketing has popularized over the ages and people use it to win over consumers and beat their counterparts. They adopt new and old strategies in order to do so.
Small businesses are flourishing due to content marketing. Small business men personalize their strategies to seem more approachable and lure more people into getting interested in their product. They get enough exposure by learning from other successful businesses and get inspired by them. So there’s an added advantage to using tried and tested measures as someone else has already done the work of being innovative and introduced several concepts. Some of these concepts of content marketing would help you promote your business better.
Keep updating your own blog
Content marketing can get tricky with many modes of social networking available to us. You have to update your own site in order to post links on the social networking page you manage. Just resorting to the page will not do. Your business or service requires substance and prospective customers will not be impressed when they look you up online and find nothing on your site.
Social networking should be secondary as the first link they would click on after an online search would lead them towards your website. Update your own blog or website with content that would attract more people towards your work.
Be faithful to your customer
The whole purpose of online marketing is providing your potential customers with the best quality products and services. So in order to keep your customer faithful and loyal to your brand and win them over, you have to be a faithful entrepreneur first.
You will have to go out of your way to win their trust and make sure they get the best out of your products and services. Now this does not mean that you spam the living daylights out of them and promote your business all day long. Help them out, address their queries regarding your content online or otherwise. Help them with using the product or service.
You should also address their problems with your product as well instead of ignoring it. Ignoring their concerns would just drive them away from your company. At the end of the day, you are selling them what THEY want and what they like. Imagine a life or business without any consumers or buyers. So they deserve to be helped and given importance and if you are faithful to them, you can expect some brand loyalty.
It is definitely not about you
Content marketing is not about you or does not revolve around what you think. It is about what they want, what they think. You will have to write about things people want to read and not just go on and on about your opinions.
There is a line you will have to draw when you try to have a personal and approachable outlook. You will end up losing out on potential customers as soon as you make this look like it is about you. Content marketing and advertising are two different things. Stop advertising and promoting yourself and offer the best services possible instead.
Advertising and selling should be done separately. So do not mix it with content writing. Nobody likes people who brag about themselves, and the same applies for your company as well. Treat your company like a person and respect it. Make sure it does not show off too much and is modest. Maybe that should work.
What you write is for everybody
The internet is a common platform for everybody. Your content should also be open to everybody. Do not adhere to a specific age group or a certain group of a society just because you get maximum online traffic and sales from them. Make sure you write for everybody, all age groups, all races, both genders etc. People are different from each other and if someone like your content and refers it to their friend, they should also like what you have written. So write for the masses and make your content look pleasing to everybody. All this can lead to building a great foundation for customer loyalty and trust.
Promotion is important too
Well although bragging and over advertising your company is a bad idea, it is important too. You cannot just write great stuff on your blog or site and expect customers to come flying in. it will be read by people only if you promote it online through social networking sites. So here is where you will need their help. Make people aware of who you are and what you do so that they click on that link and actually find out.
People on social media pass on messages and could get more people to like what you do and that means more prospective customers. So do not feel shy to promote your company as it is extremely important as well. Remember, this is content marketing. Which means along with content, marketing is important as well.
Browse and read
Now don’t think that you are the best in the business and offer one of the best services around and get all snobby. Start browsing for good articles even if they are written by your competitors. You will have to accept competition and stop estimating yourself on the basis of sales. Check what your competitors are doing and what kind of strategies they are adopting. Watch what they write about and how their approach towards customers is. This could help in case you run out of content. You can read other material and use it as an inspiration to write about it on your website.
Now that does not mean you start plagiarizing and copy whatever you see. Getting inspired is different from copying. Read up on topics that are related to what you are dealing with. The internet has plenty of information and can be used as the best source. Not just online but also around you, look for inspiration to write. You will get bored and monotony will set in if you do the same thing every day. Even your prospective customers will get really bored of reading your content. So try and look for inspiration to keep you going. Isn’t that how the world works?
You have control over what you post or write about. Be confident about what you do and this will attract more buyers towards you. It is important to please your customers, but if you yourself are not pleased then what is the point? So make sure you know your stuff, research well and give your best services. This would lead you to become successful and meet your goals. So it is not about the content, it is about the relationship and trust you build with your prospective buyers. It is about your loyalty towards them and vice versa. It is about what you do to keep them happy, like using social media as a platform or writing content for your customers. So building a good trustful relationship and working hard to keep it is what is as important as having quality content.