Many beauty brands treat product description as a dry piece of information. This is a big mistake if you really want to see your sales figures spike! We live in a world where buyers and brands mainly interact through e-Commerce platforms. That’s why product descriptions for beauty products play a key role in selling the goods. They speak directly to your target audience. E-commerce writing has to be informative, yes.…
You have probably tried buying apparels online. As for me, every time there is a fashion sale on Flipkart or Amazon or Myntra, I open the website or the app, bung in a few items into the cart and then promptly empty them the next day. It is not that I haven’t bought stuff online, but shopping from the comfort of home or office (in the off chance that I…
Suppose you are at the supermarket and want to get a hand wash. You come across a whole shelf full of liquid hand wash from various reputed brands. Two of the attractively packaged products with competitive prices catch your attention. You look for further information on the body of the packaged product. Brand One: The best available hand wash with effective germ reducing qualities. Prevents dryness of hands and is…
Lovers of the language and the pictures that authors can paint with mere words hold writing in the high realm of art. When the writing is for product descriptions or persuasive copywriting, the art disintegrates into an exact science. For those of you who are disappointed, you can always implement the science in an artistic manner. Behavioral psychology and neuroscience have a lot to offer to further the efforts of…
Product description writers and companies are available a dime a dozen. If you are on the lookout for a company, then you might be muddling through scores of applications and promises to deliver quality. Finding the gem in the sand pit is no easy task. This is where the article you are reading will help you. It’s all in the reviews Think about how much you rely on online reviews,…
It does not exactly sound like rocket science, yet most writers shirk away from writing product descriptions. While it can get monotonous after a few tries, keeping the description exciting is crucial. How then do you get to writing descriptions that grab the reader’s attention time and time again? Read on. The science The basics of a run-of-the-mill description can be broken up into individual pieces. The pieces are: Manufacturer…
By continuing to use the site, you agree to the use of cookies. Learn More
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.