Back when I was working as a web content writer in an SEO firm, article marketing was considered as the best way to bring relevant traffic to a website. Unsurprisingly, business owners all over the world outsourced their articles to content writing companies who churned out articles in large numbers and published them left right and center. I still remember mindlessly writing six or eight articles a day like a…
Hurray! We proudly present you the first ever Coffeegraphy infographic. And we have chosen a topic most of you can easily relate to – how to increase traffic to your blogs or articles from social media sites. The role of social media is constantly changing, and changing for good too. From being an online platform to connect to your professional and personal network, social media sites have transformed into a…
Well, most of you might think the premise of this article is wrong. I can hear most of you muttering in disagreement: “You might not find an industry interesting, but someone else might.” I agree with you. It indeed is difficult to define “boredom” with any degree of certainty. There is nothing called a boring industry, and hence there are no boring article topics. A company that runs a battery…
If you have a business blog into which you regularly contribute, chances are that you already have a good repository of articles related to your industry or business. You must have noticed that some of your articles are performing well while others could not make much impact. Now you are faced with two important questions. Firstly, how do you make the already-performing articles reach a wider audience? Secondly, how do…
Here is a short history of web content writing in the form of an infographic. Let us see how various Google algorithm updates changed the way web content is written.
In my previous blog titled Go Home, Go as a Guest and Go Public: Article Marketing Post Panda-Part 1, we have discussed the first of the three aspects of formulating a new article marketing strategy. As seen there, the first step to reshape your article marketing efforts is to have a blog of your own to the effect of establishing yourself as an authority in the field; this also helps…
Changes are inevitable in the world, be it real or virtual. However, certain changes shake our worlds so much so that they will not be the same again. In 2011 the world of web was shaken, shaken to the roots, by one such change – Google’s algorithm update named dearly as Panda. For many web masters, even to this day, the word Panda conjures images not of those cute-looking, bamboo-eating…
It is a myth that only highly intelligent people can create exceptionally creative content. Anyone can write and anyone can write creative copies, if they abstain from a few bad habits. The following are the 4 bad habits every content writer should stay away from in order to develop a successful writing career: 1) Conceptualizing And Evaluating If you conceptualize, write and evaluate at the same time, you are killing…
Why do people rave about SEO content? We have already found the answer to that question: to ensure that their websites, blogs or articles rank well in search engines. So what are the features your content should have if it has to impress search engines? Here are a few techniques we apply when an SEO copywriting project comes to our table: Never Write For Search Engines You heard us right;…
As a content writer turned copywriter turned entrepreneur, I have come across content writers who fall into various categories. Since I am associated with the day-to-day operations of a content writing company based in Bangalore, I get to review quite a few writing samples or web content from diverse job aspirants. Of the fifty or so applications that we have received in our inbox in the last two months, my…
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