As a content writer turned copywriter turned entrepreneur, I have come across content writers who fall into various categories. Since I am associated with the day-to-day operations of a content writing company based in Bangalore, I get to review quite a few writing samples or web content from diverse job aspirants. Of the fifty or so applications that we have received in our inbox in the last two months, my creative director has approved of only two of them. We do have a solid reason for such a mass rejection – all of them fall into the category of writers whom we detest the most! Here goes the list:
- The Grammar Squib-Well, let me just put this straight; it’s either your grammar or the lack of it that creeps me out. If you are a squib when it comes to basic grammar, I have a humble request to make, please do not send in your resumes and write-ups to us.
- The Research Hater-It is as simple as this; I abhor a research hater who tries to mask the lack of ‘meat’ by the so-called use of profound language. However, one better be warned as an editor can’t be tricked that easily. When you are writing on topics such as tips for buying a house or the future of the outsourcing industry, you need to get the facts right. As a writer it is your responsibility to get a hang of the industry you are writing about. If you do not equip yourself with ample industry knowledge and facts, you will lose the race. More importantly, it’s the way you process the facts and present them that makes you the writer everyone would one day aspire to become.
- The Copy Thief-I would say the writers who belong to this category are a shame to the entire industry. Most of them, unaware of the plagiarism detection software named Copyscape, send us articles with huge chunks of paragraphs lifted straight from somewhere off the Internet. Whenever I chance upon a copy thief, I like to play with them for a while by telling them that the copy is crap or that the information in the article is all wrong, before confronting them head on.
- The Dry Land Dweller-Facts, facts everywhere, not a drop of wit to find. Oh man! They are ‘horror’ in the true sense of the word. Such writers will have all the facts and the grammar in place. There is no way am I able to find any fault with their writing. The only problem is that most of the time I am barely able to survive the first paragraph of the dry land dweller’s copy. When you read such a writer’s work, you feel like you are watching an art movie, which has been directed by someone who has never heard of the word – BGM. I hope that at least once in their lifetime they have cracked a joke on which someone else has laughed. If your wiring lacks wit and imagination, you are not fit to become a website content writer, not at least at Coffeegraphy.
The writers whom I adore and who I think are perfect for the job of website content writing are the ones who have perspective and style! My ideal writer always brings in an element of wit and humor to the copy, making the readers fall for it instantly.