Are you fran
tically trying to get your web site or blog to be noticed by Google? Then focus more on your website content. Read on to know how to write website content that makes Google and other search engines fall in love with your website.
Grammar proof your website content: The first and foremost thing to remember is that Google has its own system to cull out poor quality contents and blogs. Now, the definition of a poor quality content is subjective to a certain extend. What we do know is that a large number of spelling and grammatical errors will certainly disqualify your site from appearing in the first pages of Google search. So, beg, cajol, or threaten that editor friend of yours into editing and generally spell-checking your contents. Or if you can afford it, appoint a language expert or linguist to do it for you. If you use MS word, do not forget to turn on the Spelling & Grammar check.
Write user-centric content: Keyword stuffing and link building do not work anymore with the new generation search engines. Bear in mind that even if a search engine like Google notices your website, the ultimate consumer is your user. So, the content should be optimized for their benefit. After all, who wants to read a badly written piece with no information what-so-ever! Moreover, anticipate the differences in the user’s understanding of a subject and the kind of words they would use for their search. Modulate your content and language to different levels of users. For example, a culinary expert might search for “quiches”, while your beginner cooking-enthusiast might search for “baking recipes”. Optimizing your content to the needs of the user will definitely impress Google and produce better results with other search engines.
Title tags: Give brief, but unique and/or interesting title pages. Use title tags in the HTML document of your page title. That does not mean that you come up with completely incomprehensible and incongruous titles like “Where babies and kittens come from?” for a book on evolutionary biology!
Bullets are handy: Use bullets whenever possible because boring paragraphs puts us to sleep (zzzz!). The average user likes sassy and engaging articles. Use precise and short sentences whenever possible, instead of long-winding, never ending, information-loaded sentences that go on and on without the end appearing anywhere in sight in the foreseeable future and beyond (yawn!).
Write descriptions: Use accurate summaries in the beginning of each page. That will provide Google with an idea of what the page is about. Google calls them description Meta tags, in case you are interested (cheeky!). And use a different description Meta tag for each page.
Make your URLs easy to understand: This will lead to better crawling of your website by search engines. In addition, it will make your site look organized. Using words instead of numbers in the URL will make it easier for your users to search for your website.
Update your content regularly: Who wants to read about Raj Kapoor’s success when there are interesting trivia on Ranbir Kapoor in other sites!
Use your images wisely: When we say wisely we do not just mean the quality and content of the image. All images have a distinct file name and “alt” attribute, both of which you should take advantage of. Your image file names and alt text should be such that it makes it easier for image search projects like Google Image Search to recognize them.
Do not miss out on social media: Reach out to your users via social media sites. Try to reach out to other sites with related content. It is advantageous to open up communications with other reputed sites. Their traffic could bring business your way.
Track progress: Use webmaster tools provided by Google and other sites like Yahoo. Webmaster tools will help your webmaster to control how search engines interact with your site and get useful information about your site.
So, sit up straight, shake up your fingers and start working on your website. We can hear the web traffic pouring into your site all the way here.
