content writing tips

Why Should Your Business Have A Blog?

Gone are the days blogs were considered as a medium of personal expression. The advent of internet marketing has transformed blogs into a reliable marketing tool. Here are top four reasons why your business should have a blog. Traffic The sales you pull from your business website are directly proportionate to the traffic your website attracts. The higher your website traffic, the better your sales will be. A business blog…

freelance content writer

Blog Writing: Once Upon a Time in a Blog

To begin with, the word blog is coined from the term ‘web log’.  Like any other tool for writing, blogs also originated from man’s intense desire to express, to record and to disseminate ideas. Blog writing was not popular until the 1990s. Before blogs came into being, proficiency in Hyper Text Markup Language (HTML) and File Transfer Protocol (FTP) were considered essential for all those who want to publish on…

Blog Writing: Anyone can Write, Can they?

Not more than 10 years ago or so, writers who want to publish an article or a story of their authorship went through a long ordeal of procedures: writing it on a white sheet, making it error proof, sending it to the editor of a journal or magazine, then waiting, waiting and waiting for a sign of hope. When the first story/article was published, they felt as if they conquered…