A Beginner’s Guide to Web Content Writing

You are new to the world of Web Content Writing and baffled with the ever-changing techniques used by the search engines. In this situation, the most obvious thing you are going to do is to search for “Web Content Writing Tips” on the internet. A long list of results appears on the search engine. You are left more confused with this exhaustive list.  Hmmm, what next? Let’s make your life easy… errr… web content writing easy with this quick guide.

1. Understand the topic

Before you start writing, do adequate research on the topic. Understand the topic and keep yourself armed with information. Understanding the topic will also render an authority to you over the subject matter. Establishing authority is very crucial, especially when you are writing website content. Moreover, when you understand the subject well, you will be able to write in an engaging way and will be able to present the website content in a creative way.

2. Know your target audience

Imagine yourself to be the targeted audience or the reader. Now make a list of the questions you as a reader is looking forward to be answered in the piece of web content writing. Ask these questions yourself and start building the web content based on the answers you give.

Remember it is important to convey what the target audience wants to know instead what you want to say. The bottom line is: The best web content writing is always written from a end-user’s perspective. Here the end-user is your target audience.

3. Use Right Keywords

If you want your website content to be reflected in the first page of a search engine, you need to use the right keywords. Use a keyword tool such as GoogleAdWords to look for the right keywords. Using the right keywords is very important as keywords indicate what the targeted reader is searching for in the World Wide Web.

Meticulously select the keywords which are relevant to the topic. Ensure that you do not stuff the content with keywords. Use them wisely; otherwise your audience will be repulsed at the redundancy of keywords. Remember you are writing for humans, only optimizing it for search engines.

4. Learn the basics of SEO

SEO or Search Engine Optimization does not mean cramming the content with keywords. As mentioned earlier, use keywords wisely. Use keywords in the headline, meta tags description and most importantly in the body copy. This will allow search engines to associate your content with the keywords thereby helping your website content to rank well.

5 Give a Catchy Introduction

Remember the adage: Love at first sight. Make sure that the opening paragraph is very impressive and your target audience falls for it. If your reader is not impressed reading the opening, he/she won’t be interested to read further even if you have very nice things to say.

6. Structure the Content

It is very important to structure the web content you write to make it more readable. You can do this by divide your web content writing into sections and sub-sections.  You can also use bullet points to summarise the content.  A clever way of writing is giving by a sub heading to every section. The new-age reader tends to scan through the content. The use of bullet points and sections and sub-sections will help the new-age reader to go through the content.

7. Brevity is the soul

Brevity is the soul of wit.  This old saying applies in the world of web content writing too. Write the content in a crispy language. Do not digress from the subject and never write for the sake of keywords.

8. All’s Well that Ends Well

Give a good ending to your piece of web content writing. The end should invoke the next course of action to the reader: Subscribe to your website, ‘Like’ the content, Comment on the write-up, Share on Social Media Sites etc. The desired action can be achieved if you conclude well and the reader feels content reading the content.

9. Frame the Headline at Last

Always give the heading to your web content writing at last. When you finish writing , frame the headline that goes well with the content. And yes, do use the primary keywords in the headline.

10. Proof Read

Before you publish your work, do not forget to proof read. Ensure that the content is free from grammatical error, typos and spelling mistakes. Make use there is a consistency in the spellings and usage of words and phrases.

The best way to proof read is to read after it aloud. You can also take help from your colleague to proof read it for you.


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