content writing tips

Gospel According to an SEO Content Writer

Why do people rave about SEO content? We have already found the answer to that question: to ensure that their websites, blogs or articles rank well in search engines. So what are the features your content should have if it has to impress search engines? Here are a few techniques we apply when an SEO copywriting project comes to our table: Never Write For Search Engines You heard us right;…

Is Your Web Content Satisfying Enough for the Readers?

Have you ever gone to a fine restaurant, ordered a sumptuous dinner for yourself and waited anxiously for your order to arrive, only to find that the spread finally served was far from what you had expected? If you have endured such an experience, you would know how it feels to expect one thing and have something else served. The same thing happens with web content too. If your website content does not deliver useful information, the readers are left with the same feeling of dissatisfaction. Just as you would never visit that restaurant again, the readers will also avoid visiting your website. So, what is the solution that prevents such a thing from happening with your content writing? Read on to find out what can make your content a satisfying experience for the readers.

blog writing tips

How to Sprinkle the Right Amount of Keywords in your Website Content?

Keyword is to content what salt is to food. In other words keyword is the salt of any search engine optimized content. Lesser or more is the keyword, the copy becomes unappealing to both readers and search engines. Making sure that your content has the  right amount of keyword is the most difficult part of SEO copywriting.  Here are 3 questions that galore in the minds of any copywriter and…

Why Outsource your Content to a Content Writing Company?

Having a reliable content outsource partner is the best thing that can happen to business organizations. Most companies that are not into content writing may find it difficult to churn out good content that communicates their business. Whether you have an e-commerce portal, blog, web design firm or social media marketing company, a quality and reliable content outsourcing partner is an inevitability. Here are a few benefits companies stand to gain when they partner with a good content writing company.

Enhanced capacity: You might have an in-house content writing team, yet could be facing problems with generating content that connects with your audience or editing bottlenecks. By outsourcing content writing to a good content writing company, you can be assured of quality content and the agency can work as an extension of your team.

How To Write Website Content That Bites The Penguin Back?

With the Google Penguin update, Google has set new parameters to monitor and rank websites. Many websites that are focusing on creating links without giving much attention to their content have trembled before the wrathful Penguin. Here a few web content writing tips that will help your websites survive the  24th April, 2012 Google Penguin update. Write Original Content: You have heard this before. And you must be wondering is…

The Dos and Don’ts of Backlink Building

Backlinks or inbound links, as we have seen, are useful to get good search engine raking because they indicate that your website is popular. Another website adding a link to your website/page is a vote that you earn for your website.  It shows that other websites think your site is worth visiting. But here is the hard truth: getting quality backlinks is not a cakewalk; nor can it be done…

The Importance of Having Backlinks

One of the golden rules of search engine optimization is that having a great website does not guarantee high ranking results. You might have an impressive website. The content of your website might be fresh and original. You might have sprinkled keywords in the most appropriate proportion without inviting the danger of over-optimization. Yet, when it comes to search engines, the ranking results disappoint you. Are you wondering what is…

google penguine, SEO Copywriting

Penguin And Panda Define Your SEO Ranking

What is common to Penguin and Panda other than the widely known fact that both of them are endangered species? Don’t crack your head going over all those geographical and animal facts you have studied in your high school.  There is something common to both Penguin and Panda which only an ardent web follower can identify.  The big clue is: It has to do with search engines and search engine…

SEO copywriting Bangalore

Search Engine Algorithm-The Secret Sauce

Most of us are familiar with basics of search engines. We know what they are, why are they called search engines, how to use them and what they do for us. But, there is more to it! Those who dig deeper into the functions of search engines must have noticed two peculiar phenomena. Firstly, the pages that rank high undergo massive ranking changes. It is very likely that webpages or…